It’s about marketing an idea

Observer on March 27th, 2020 | File Under Commentary -

I don’t consider myself to be a genius nor any expert in my field of marketing or communication, but what I know is that marketing is the engine for a product, service, individual, experience, or an idea to survive in this age and time.

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Old people stay home, but…

Observer on March 27th, 2020 | File Under Commentary -

The Government of Jamaica has issued one more COVID-19 restriction geared at keeping those most at risk in the safety zone. On Monday of this week, the youngest Prime Minister of Jamaica Andrew Holness took to the airwaves in a broadcast and declared that, as of Wednesday, March 25, senior citizens 75 and over are to stay at home for 14 days, and those 65 and over, who are employed, are to work from home.

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COVID-19 and tourism partnership

Observer on March 26th, 2020 | File Under Commentary -

As a global phenomenon, tourism encompasses activities to include visitor flows, visitor spending, and the international ownership of tourism businesses. It was projected that these, among other activities, would collectively facilitate international tourism growth in 2020 to surpass the 2019 figures of US$9.12 billion in total contribution of travel and tourism to global gross domestic profit, which is a representation of 10.4 per cent. With the onset of the novel coronavirus…

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Transforming the way we live for the better?

Observer on March 26th, 2020 | File Under Commentary -

Many lives across the world are being transformed by the advent of COVID-19. These are swift transformations as governments, public and private sector entities, families, and individuals scramble to keep on top of this pandemic.

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Lessons from the coronavirus pandemic — Part 1

Observer on March 25th, 2020 | File Under Commentary -

Just before the coronavirus appeared in Wuhan, China, and began its devastating trek across that nation and now the globe, the world economy had been humming along. There were hiccups here and there, but there were no fundamental fallouts to raise serious alarm. The trade battle between China and the United Sates, with their punitive tariff regimes, continued apace. The two countries were able to sign the first phase of an agreement. All this has receded into the…

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Our buildings must be protected through the COVID-19 crisis

Observer on March 25th, 2020 | File Under Commentary -

The level of anxiety that one experiences in times of stress is usually directly correlated to one’s feeling of helplessness in finding a solution to a new challenge. Overnight, COVID-19 has magnified this feeling ten-fold as we are now faced with redefining what our modus operandi is.

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Exploring some lessons from COVID-19

Observer on March 24th, 2020 | File Under Commentary -

While we are amid the global pandemic, COVID-19, with assessments suggesting that it will continue to get worse before it gets better, we have no choice but to learn as we go. The potential lessons fall into several categories ranging from the raw issues of epidemiology, the complex issues of crisis management, the contentious issues of politics, the practical issues of how we prepare for life after the coronavirus — assuming and hoping we will have one — and the psycho-spiritual…

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Exploring some lessons from COVID-19

Observer on March 24th, 2020 | File Under Commentary -

While we are amid the global pandemic, COVID-19, with assessments suggesting that it will continue to get worse before it gets better, we have no choice but to learn as we go. The potential lessons fall into several categories ranging from the raw issues of epidemiology, the complex issues of crisis management, the contentious issues of politics, the practical issues of how we prepare for life after the coronavirus — assuming and hoping we will have one — and the psycho-spiritual…

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An endemic of dim-wittedness

Observer on March 24th, 2020 | File Under Commentary -

 Recently , I have become more attuned with the evidential and concerning lack of good sense and judgement among some Jamaicans. Before I respond to the folly associated with people’s behaviour in response to the pandemic of COVID-19, let me reference two preceding circumstances that also convey cognitive malfunction.

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The summer — to be or not to be!

Observer on March 24th, 2020 | File Under Commentary -

In my professional and personal capacities, whenever faced with a problem, my usual retort is: “There is a solution for every problem; the problem is to find the most appropriate one.”

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